Inflows
A LinkedIn ads tool that schedules campaigns for the hours and days that work best. We took over maintenance and made it stable.
- Client
- Inflows
- Industry
- Advertising technology
- What we did
- Web app, SaaS, Maintenance
- Duration
- 3 months to stabilise, then ongoing
Inflows
- React
- Node.js
01 · Overview
Inflows improves how LinkedIn ads are optimised using a feature called dayparting: scheduling ads for certain times of the day or days of the week so they reach the right audience more effectively.
02 · The challenge
Inflows already existed and was being managed by Appstrax Tech, a Liorra Tech partner. Liorra was brought in to add capacity, and in the chaos of the project took over maintenance to bring stability to the product.
03 · How we worked
We spent the first two weeks getting the Liorra team fully familiar with the product. Then we ran monthly sprints with check-ins twice a week. Once the app was stable, sprints moved to weekly, so that every week a change goes to production.
04 · The result
- A stable product with a weekly release rhythm, driven by feedback from Inflows' real users.
- The project is ongoing, with new changes shipping to production every week.
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